The Concept: What Can You Do with $1,000?
This experimental project was triggered by a straightforward, practical question: what can you actually accomplish in a public space with a total budget of just one thousand dollars? To find out, we selected an abandoned, heavily neglected sports ground tucked away in the center of Yerevan as our test case.
Together with a friend, we took over the site with zero corporate or municipal backing. Navigating the project with no fancy equipment, we cleared the debris, prepped the surfaces, and painted the entire layout using basic rollers and long extension sticks.
The Impact: Awakening the Space
At the time, Yerevan’s street art scene was quiet, making this independent, grassroots rehabilitation highly significant for the local neighborhood. In a matter of 5 days, the intervention completely flipped the energy of the area. The ultimate validation of the project wasn't just the visual transformation, but the immediate social return: renewed community activity, crowded stands, and a clear, revitalized desire among local kids to play basketball.