
The Price of Gold
Project Context: Community-Driven Storytelling
This project was executed in Meghradzor, a small village tucked away high in the Armenian mountains. The core concept of the mural was built upon a unique cultural foundation: instead of an abstract narrative, it visualizes an authentic, deeply personal family chronicle kept alive by the locals.
The Narrative: Wealth, Betrayal, and the Altar
Romik Voskanyan’s grandfather was a wealthy priest from Artsap who went to great lengths to safeguard his riches. He shared a peculiar belief that gold was perishable, which led him to lay his gold coins out in the sun twice a year to dry.
Following his first wife's passing, the old priest married a woman from the neighboring village of Aghavnadzor. When the time came for the next gold-drying ritual, he realized his treasure was lighter — his new wife had been secretly stealing the coins, piece by piece.
• The Curse: Heartbroken and consumed by distress, the grandfather summoned the entire village to the church, stepped onto the stage, and cast a heavy curse upon Meghradzor: he cursed any villager who would ever give their daughters away to Aghavnadzor or bring a bride from there.
• The Aftermath: The immense stress proved fatal, and he passed away shortly after.
This mural stands as a visual monument to raw human passions, family secrets, and the unforgiving lore of the mountains.
